Digital signage is a hot industry and companies in different fields are using dynamic displays to promote their businesses, disseminate information and interact with customers. This is a golden opportunity for any entrepreneur and IT reseller to venture into the market as digital signage reseller or selling white-label digital signage solutions.

Who is a Digital Signage Reseller?

A digital signage reseller is a company that resells digital signage solutions using their own brand or as a third-party service. A reseller will be able to provide hardware, software, and support services and use the technology of an existing platform.

Advantages of being a Reseller of Digital Signage

1.     Low Startup Costs -There is no need to develop software; use an existing platform.

2.     Fast Market Entry- Use existing technology and instantaneously provide solutions.

3.     Recurring Revenue - Subscription models ensure that there is steady revenue.

4.     Scalability - Have plans that can accommodate small companies and large companies.

5.     Branding Opportunities: The solution is your business.

What is White Label Digital Signage?

White-label digital signage enables companies to rebrand an existing software solution and brand it as their own. Providers provide completely customizable platforms that resellers can sell under their own name, colors and domain.

Advantages of White-Label Solutions

•       No Development Headaches - No need to go through the time-consuming and expensive software development process.

•       Full Brand Control- You can package the software as your own.

•       Quicker Deployment- Rapid deployment using a prepackaged, feature-rich product.

•       Technical Support Provided - Depend on the provider to get updates and backend updates.

How to Succeed as a Digital Signage Reseller

1.     Select the Proper Partner- Find a trusted digital signage company that has good features and management in the cloud, and support.

2.     Find Your Niche- You need to target certain sectors such as retail, healthcare, education, or corporate offices.

3.     Provide Custom Solutions - Provide packages with hardware packages, content creation and installation services.

4.     Offer Great Support - Make sure that clients are given training and troubleshooting support.

5.     Market Efficiently- To attract potential customers through SEO, social media and case studies.

Digital Signage Industries

•       Retail - Market offers, improve customer experience.

•       Restaurants - Show menus, specials, and QR code.

•       Healthcare - Share patient information and way finding.

•       Corporate Offices- Internal communications and meeting rooms displays.

•       Education - interactive education tools and electronic noticeboards.

Conclusion

Selling digital signage or white label digital signage is a low barrier to entry and profitable business. Companies can use the increased demand in digital display solutions by collaborating with the correct provider and concentrating on customer requirements. As an IT reseller, marketing agency, or entrepreneur, this model is scalable, can be branded, and will provide recurring revenue.